Bad Things Good Reasons

Some brands start with a product. We started with a conversation.

BAD THINGS GOOD REASONS (BTGR) is a collaborative clothing brand, and our debut collection, WILD, began the way we hope everything here begins — with artists sharing their work. The WILD Collection brings the songwriting of brand creator and artist Étienne to life through the designs of multidisciplinary artist Maryam Vedadi. What began as shared lyrics became a full collection — and it's only the start. The result is a collection born from trust, translation, and two creative voices meeting in the middle.

BTGR is more than a clothing brand — it's a statement about how art should live in the world.  BTGR believes art deserves to be seen, worn, and valued — and that the people who make it should share in what it creates. By bringing merchandise to life through artistic collaboration, we give creatives a real way to earn from their work while staying true to the vision behind it. Your art, on a collection, in the world — and a fair return for the making.

That commitment carries through to how we produce. Every piece is made to order, so nothing sits in a warehouse waiting to be wasted. We only create what's wanted, when it's wanted — a more sustainable way to make clothes, and a more honest way to make art. No overproduction, no excess, no art made to be discarded.

And this is only the first chapter. We're building a worldwide community of artist collaborations, with new collections already in the works. If you've ever dreamed of seeing your own art on a clothing line, reach out — we'd love to make it with you.  Art, made the way it's meant to be, through community and connection.